Every part of your books, mapped to how ecommerce actually runs.
No generic chart of accounts. Every service below is built around orders, settlements, returns and marketplace fees — the way a D2C brand actually moves money.
Ecommerce Accounting
Multi-channel bookkeeping and reconciliation built for marketplace sellers and D2C brands.
Marketplace settlements, COD remittances, and multi-channel SKUs don't map cleanly onto a standard chart of accounts. We set up and run daily books built for order-level activity across every channel — not a monthly bank-statement dump — so they actually reconcile against Amazon, Flipkart, Blinkit, Zepto, Shopify, and D2C payment gateway settlement reports.
What's included
- Settlement reconciliation handled by our team across Amazon, Flipkart, Blinkit, Zepto, and Shopify
- COGS tracking via the FIFO method for accurate gross margin
- RTO and COD loss reconciliation, not just a flat expense line
- Gateway fee validation against contracted rates, checked by our team every cycle
- Multi-entity, multi-GSTIN book maintenance
- Books closed by the 5th working day, every month
GST & TDS Compliance
End-to-end GST and TDS filing, reconciliation, and compliance calendar management.
Ecommerce compliance goes well beyond monthly GSTR-1 and GSTR-3B. TCS reconciliation against marketplace 26AS entries, Section 194-O TDS, e-invoicing thresholds, and RCM on GTA all need to be tracked on a calendar and reconciled across every marketplace stream and bank receipt — not discovered at year-end.
Selling across multiple marketplaces means your GST and TDS compliance isn't just about filing returns on time — it's about reconciling what each marketplace has actually deducted, collected, and reported against what shows up in your GSTR-2B. A mismatch here directly affects how much Input Tax Credit (ITC) you're able to claim.
What this service covers
GSTR-1 and GSTR-3B filing — Monthly or quarterly return filing based on your turnover, prepared from reconciled sales and purchase data.
GSTR-2B reconciliation — We match your purchase register against GSTR-2B every filing cycle to identify missing invoices, mismatches, and ITC that would otherwise go unclaimed.
Section 194-O TDS reconciliation — Marketplaces deduct TDS under Section 194-O on payments to sellers. We reconcile the TDS actually deducted (per Form 26AS/AIS) against what each marketplace reports, and flag discrepancies before they become a compliance issue.
TCS credit reconciliation — Marketplace-collected TCS under GST needs to be reconciled against your GSTR-2A/2B and claimed correctly — easy to miss when managing this manually across multiple marketplaces.
Notices and departmental queries — If you receive a GST notice or query related to ITC mismatches or TDS/TCS discrepancies, we help prepare the reconciliation and response.
This runs as part of our monthly retainer alongside bookkeeping and reporting, so compliance work is based on books that are already reconciled — not recreated separately at filing time. Use our Retainer Calculator for an estimate, or get in touch to discuss your specific marketplace mix.
What's included
- Monthly GSTR-1 and GSTR-3B filing for multi-marketplace sellers, plus annual GSTR-9C
- GSTR-2B matching handled by our team to maximize legitimate ITC claims
- Section 194-O marketplace TDS credit recovery and 26AS/AIS reconciliation
- State-wise GST registration management for multi-warehouse sellers
- Managed compliance calendar with deadline tracking
- Notice handling and departmental correspondence
MIS & Reporting
Cohort-level, channel-level MIS built on the KPIs that actually drive D2C decisions.
Standard P&L reporting hides what's actually happening inside a D2C business. We build a monthly MIS pack and cashflow statement around the KPIs that matter — channel-wise contribution margin, SKU-level unit economics, RTO-adjusted revenue — so decisions are made on real numbers, not top-line growth. Delivered by the 5th of every month, formatted for founders and boards.
What's included
- SKU-wise profitability breakdown at Contribution Margin 1, 2, and 3, prepared by our team
- Ad-spend attribution by channel, mapped into SKU-level margin
- Monthly cashflow statement and forecast
- Custom D2C reporting packs built for your brand, not generic P&L templates
- Landed cost allocation (freight, duties, packaging) into SKU margin
- RTO and return cost absorbed into true contribution margin, not netted off
- Board/investor-ready reporting formats
Virtual CFO Services
Virtual CFO services tailored specifically for D2C brands — a separate engagement from our accounting retainer, scoped and quoted by our sales team.
Virtual CFO support built specifically for D2C brands — the decisions that don't come with a standard checklist: working capital optimization, fundraising readiness, and diligence-ready financials for brands raising their next round. This is a distinct engagement from our accounting and compliance retainer — scoped to your brand and quoted separately by our sales team.
What's included
- Working capital optimization across inventory, marketplace payout cycles, and vendor terms
- Institutional funding due-diligence readiness and data room preparation
- Unit economics modeling by SKU and channel
- 1-on-1 monthly strategic advisory calls with a senior CA
- Entity structuring and corporate compliance guidance
- Ad hoc advisory on tax and regulatory questions
Pricing for Virtual CFO services depends on the scope of support your brand needs. Talk to our sales team for a quote.