Example: a D2C brand from 2 November 2026
Start Monday 2 November 2026 with ₹5,00,000 in the bank. Money in: D2C prepaid settlements ₹1,20,000 and COD remittances ₹80,000 every week, an Amazon payout of ₹1,50,000 every 2 weeks from 9 November, and a quick-commerce PO payment of ₹3,00,000 on 18 December. Money out: ads ₹90,000 every week; payroll ₹2,40,000 on the 1st; rent ₹50,000 on the 5th; a ₹8,00,000 supplier PO (30% on 18 November, 70% on 23 December); GST ₹1,10,000 on the 20th; TDS ₹20,000 on the 7th; advance tax ₹1,50,000 on 15 December; a loan EMI of ₹60,000 on the 10th.
| Week | Money in (₹) | Money out (₹) | Closing (₹) |
|---|---|---|---|
| W1 · 2 Nov 2026 | ₹2,00,000 | ₹1,60,000 | ₹5,40,000 |
| W2 · 9 Nov 2026 | ₹3,50,000 | ₹1,50,000 | ₹7,40,000 |
| W3 · 16 Nov 2026 | ₹2,00,000 | ₹4,40,000 | ₹5,00,000 |
| W4 · 23 Nov 2026 | ₹3,50,000 | ₹90,000 | ₹7,60,000 |
| W5 · 30 Nov 2026 | ₹2,00,000 | ₹3,80,000 | ₹5,80,000 |
| W6 · 7 Dec 2026 | ₹3,50,000 | ₹1,70,000 | ₹7,60,000 |
| W7 · 14 Dec 2026 | ₹5,00,000 | ₹3,50,000 | ₹9,10,000 |
| W8 · 21 Dec 2026 | ₹3,50,000 | ₹6,50,000 | ₹6,10,000 |
| W9 · 28 Dec 2026 | ₹2,00,000 | ₹3,30,000 | ₹4,80,000 |
| W10 · 4 Jan 2027 | ₹3,50,000 | ₹2,20,000 | ₹6,10,000 |
| W11 · 11 Jan 2027 | ₹2,00,000 | ₹90,000 | ₹7,20,000 |
| W12 · 18 Jan 2027 | ₹3,50,000 | ₹2,00,000 | ₹8,70,000 |
| W13 · 25 Jan 2027 | ₹2,00,000 | ₹90,000 | ₹9,80,000 |
The lowest closing balance is ₹4,80,000 in the week of 28 Dec 2026, when December’s payroll and the weekly ads go out. No week closes below zero.