Cohort-level, channel-level MIS built on the KPIs that actually drive D2C decisions.

Standard P&L reporting hides what’s actually happening inside a D2C business. We build a monthly MIS pack and cashflow statement around the KPIs that matter — channel-wise contribution margin, SKU-level unit economics, RTO-adjusted revenue — so decisions are made on real numbers, not top-line growth. Delivered by the 5th of every month, formatted for founders and boards.

What’s included

Monthly MIS pack with channel and SKU-level breakdowns
Monthly cashflow statement & forecast
Landed cost allocation (freight, duties, packaging) into SKU margin
Blended CAC & ROAS mapped to SKU-level contribution margin
RTO & return cost absorbed into true contribution margin, not netted off
Board/investor-ready reporting formats

MIS & Reporting

What’s included