Footwear: unit economics benchmarks
Illustrative industry planning presets — not statutory rates.
Per-order figures in rupees, for planning only. The calculator also deducts GST at the rate you choose, and RTO costs. Your own costs will differ — open a channel in the calculator and replace the figures with yours.
Source: ECOMCA planning assumptions, prepared 31 October 2026 from public information: gross margins and advertising spend reported by listed Indian consumer brands, marketplaces’ published fee schedules, and industry reports on RTO and returns. A typical single order, not measured data for any brand or platform. Where a channel shows no figures, it is not typical for this category.
Own D2C website
| Selling price (incl. GST) | ₹1,499 |
|---|---|
| − Product cost | ₹642 |
| − Packaging | ₹45 |
| − Platform & payment fees | ₹37 |
| − Shipping | ₹120 |
| − Marketing | ₹314 |
| Left after these costs (GST not yet deducted) | ₹341 |
RTO rate: 25% of orders (not in the waterfall above).
Open these numbers in the calculatorMarketplaces (Amazon, Flipkart)
| Selling price (incl. GST) | ₹1,199 |
|---|---|
| − Product cost | ₹541 |
| − Packaging | ₹36 |
| − Platform & payment fees | ₹180 |
| − Shipping | ₹95 |
| − Marketing | ₹120 |
| Left after these costs (GST not yet deducted) | ₹227 |
RTO rate: 8% of orders (not in the waterfall above).
Open these numbers in the calculatorVertical portals (Myntra, Nykaa)
| Selling price (incl. GST) | ₹1,349 |
|---|---|
| − Product cost | ₹609 |
| − Packaging | ₹36 |
| − Platform & payment fees | ₹337 |
| − Shipping | ₹105 |
| − Marketing | ₹108 |
| Left after these costs (GST not yet deducted) | ₹154 |
RTO rate: 20% of orders (not in the waterfall above).
Open these numbers in the calculatorQuick commerce (Blinkit, Zepto, Instamart)
Figures not yet entered.
Want to see how your own numbers compare?
We prepare channel-wise MIS and contribution-margin reports for D2C and marketplace sellers.
Illustrative estimates for planning only, not professional advice and not statutory rates. They are not measured data for any brand or platform; check your own settlement reports before you act.