D2C Unit Economics Benchmarks

Per-order planning figures by product category and sales channel, to sense-check your own numbers. Illustrative industry planning presets — not statutory rates.

• Skincare
• Haircare
• Colour Cosmetics
• Health Supplements
• Men’s Casual Apparel
• Women’s Ethnic & Western Wear
• Footwear
• Specialty Food & Beverages
• Home & Kitchen
• Pet Care