Example: a ₹2,999 kurta with ₹374 off
Cost ₹800, shipping ₹90, platform fee 5%, marketing ₹300. Cap ₹2,625.00; higher slab above ₹2,950.00.
- At ₹2,999.00 (18%): Net revenue ₹2,541.53, GST ₹457.47, fee ₹149.95; CM1 ₹1,741.53, CM2 ₹1,501.58, CM3 ₹1,201.58.
- At ₹2,625.00 (5%): Net revenue ₹2,500.00, GST ₹125.00, fee ₹131.25; CM1 ₹1,700.00, CM2 ₹1,478.75, CM3 ₹1,178.75.
- The ₹374 discount lowers CM3 by only ₹22.83: GST falls by ₹332.47 and the fee by ₹18.70.
- At ₹2,799.00 (grey zone, 18%): Net revenue ₹2,372.03, GST ₹426.97, fee ₹139.95; CM1 ₹1,572.03, CM2 ₹1,342.08, CM3 ₹1,042.08. That is ₹136.67 a unit less than pricing at ₹2,625.00.
- The dead zone ends at ₹2,970.38.